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Assessing Penny Stock Investments

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Before making a Penny Stock investment, a potential investor should research each investment opportunity thoroughly and ask questions. Find out whether the Penny Stock company has registered its securities with the SEC or the state's securities regulators.

Make sure that you understand the company's business and its products or services. Be wary of companies that have no operating history, few assets, or no defined business purpose.

Is the company making money? How they rank in relation to their competitors?
Read carefully the most recent reports the company has filed with its regulators and pay attention to the Penny Stock company's financial statements, particularly if they are not audited or not certified by an accountant. If the company does not file reports with the SEC, ask your broker for the Rule 15c2-11 file on the company.

This file contains important information on the company.

What are the specific risks associated with this Penny Stock investment? What is the maximum I could lose?

Perform a background check on the management of the company with your state securities regulator, and find out whether they have ever made money for investors before this venture. You should also find out whether the management of the company have ever run into trouble with the regulators or other investors.

How liquid is this investment? How easy would it be to sell if I needed my money right away? Does this investment match my investment goals? Why is this investment suitable for me?

How will this investment make money? (Dividends? Interest? Capiutal Gains?) What must happen for this investment to increase in value?

What are the total fees to purchase, maintain and sell this investment? After all the fees are paid, how much does this investment have to increase in value before I break event?

Know the brokerage firm and the salespeople with whom you are dealing. The nature of the market for Penny Stock is such that you may have to rely on your original brokerage firm that sold you the stock to trading prices and to buy the stock back from you. Only use reputable brokerage firms such a Scottrade and Etrade where possible.

If you find that you have been targeted in a Penny Stock scam you should immediately contact your state's securities regulator and give them all information that you have at your disposal so that they could investigate the matter further.

You should also file a complaint through the Securities Exchange Commission's (SEC) website at their online complaint centre.

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